Generally the bachelorette would ask a series of questions to each of the three hidden bachelors.
In her left hand she absently holds a long red rose, perhaps a sop to notions of traditional romance, or maybe an unneeded effort by the photographer to add color and more visual interest.The model was a Seattle woman named Dolores Erickson, now 80 (as is Alpert) and a working artist. Erickson, who aside from her modeling career was also briefly under contract at Paramount -- you can spot her, fleetingly, in Jerry Lewis’ (1961) -- remembers frequent jaunts to Tijuana with Alpert, then a songwriter and producer, and “our whole group” to see the bullfights.These excursions inspired Alpert’s hit single “The Lonely Bull,” which launched the Tijuana Brass sound in 1962.This triumph wasn’t a fluke solely attributable to art direction: Alpert and the Tijuana Brass’s also launched him as a lucrative touring act.(To that point the Tijuana Brass had been a loose group of studio musicians, mostly Wrecking Crew members, with Alpert overdubbing his own trumpet.) Fifty years later, he’s still recording and still on the road, including an upcoming two-week stand at Manhattan's Cafe Carlyle, beginning May 31, with his wife, singer Lani Hall. social circles as Alpert, along with Jerry Moss, his eventual partner at A&M, and, maybe most importantly, the label’s eventual art director, Peter Whorf.