It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.
Amazon version has proper text for humans, turns features into benefits and even provides a comparison table. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions.
The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Show the products from different angles, in context, make them zoomable. The shorter version should capture the essence: who’s the product for, what will it do and why is that good.
You should offer both, the concise version and the long version.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.
More data (including some of the CEO's emails) was released on August 20, 2015.